The setup
Knot had a great product and a small but loyal customer base. Their email list was 4,200 names that had never been emailed once. Welcome series? A single "Thanks!" confirmation. Abandoned-cart flow? None.
They didn't need an agency that would write a "brand strategy" deck for six weeks. They needed someone to ship a working email program in a month and answer the phone when something broke.
What changed
- Week 1 — audit, plan, and platform setup (moved them from Mailchimp to Klaviyo).
- Week 2 — welcome flow live; first broadcast (a back-in-stock teaser) drove $4,210.
- Week 4 — abandoned cart, browse abandonment, and post-purchase flows live.
- Month 3 — added Meta retargeting, plugged it into our reporting.
- Month 8 — 4.1× email revenue, 11.4k new subscribers from lead-magnet pages.
Start your own plan →What I like is that I can see exactly what they did each week. Not "thoughts" — actual shipped work. It's the difference between a partner and a vendor.
— Dana Otieno, Founder